01 Jun 2017

8 Tips to Improve Your Online Brand Presence with Social Media in 2017

Increasing brand awareness should be a key focus for you while preparing a social media strategy. The popularity of social media makes them an ideal platform for your brand building activities.
But a lot changes each year. There are new trends, features, etc. To help you out, here are few useful tips to improve your brand’s social media presence in 2017.
Treat your Profile like a business card.
Ensure that your profile looks professional and it must say what you are and you do. And if you have a landing page or main website, then just include a link to it.
Be tactical
A common mistake that many businesses make is choosing the inappropriate social media platform for their business only because it’s well-liked. There are many platforms available but you must be careful while selecting one for you. So, before choosing, look and analyse product and services you offer and find out where your targeted customers are more likely to be interacting online.
Quality Content
This is one of the most important factors in social media marketing. The content you write for social media is not just about promoting your product. It speaks volumes about your brand. So, the content you create should showcase your brand’s value.
Get creative
Getting creative for your brand online will make your brand stand out from others. The best way to do this is by posting appealing and relevant posts depending upon your targeted audience.
Participate, Engage, and Share
Social media works on the concept of give and take process. Don’t make mistake of focusing only on content as it make you fail in the end. So, along with content, you must engage with your audience, it will build a loyal relationship between you and them.
Schedule your content.
Scheduling your content will make you stress-free. There are several social media tools available online now which you can make use to auto-post your content according to your scheduled time. With this, you can also save more time which you can utilise in trying out different methods for your brand in social media.
Check your stats
Check your brand’s stats once in a week as it will help you know its position online. By doing this, you will also come to know about the type of content which can appeal your audience.

Understand and adopt the latest trends
There would be one or the other trend in social media. The Ice Bucket Challenge is an example. As a brand, if you can capitalize on such trends, it can bring your brand massive recognition
Hope, these points will be useful for you. You may find it difficult in the starting, but once you start, it will become easy for you. Your brand can also get recognized online like others. All you need is dedication and patience to try out different methods.

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27 Apr 2017

How To Create SEO Optimized Content For Your Website

Content is King. You have surely heard this before in the age of content marketing. After the Penguin and Panda updates in Google’s ranking algorithm, great content is a sure way to rank higher on the search engine. According to a study by Conductor, 66% of best in class companies involve search in their content creation process. We will list out ways to optimize your content for search engines and rank higher in this article. But before that let us first understand why content and SEO are linked.

Before understanding SEO content optimization it is necessary to understand the factors which decide your rankings in search engines. Here are the four most important factors:

  1. Trust/Authority of the host domain
  2. Link popularity of the specific page
  3. External links to the page
  4. On-page keyword usage

As you can see, the first three factors will get a boost when your content is shared by the readers. This is possible only if you deliver content that is valuable for your readers. Which bring us to our first point on how to optimize content for SEO:

  • Understand your Audience

The first step in creating good content is to answer the questions such as- who are our readers, what do they want to read about, what solutions are they looking for. You can also research about their browsing habits, lifestyle, value and beliefs. The deeper you go into your readers mind the better your content will turn out. This will ensure that your content is relevant, valuable, timely and effective. That is exactly the kind of content that has the potential to go viral.

  • Keyword and Keyword Optimization

Keyword is a word or phrase that helps the search engines match the search queries to a relevant webpage. Keywords will tell the search engine what your content is about and rank you for those keyword searches. Here are some tips to choose the right keyword:

  • You can use tools like Google Adwords to pick a keyword that is best for your content.
  • Check the number of searches for a keyword before deciding. The key is to strike balance and choose a fairly popular keyword.
  • Use a keyword that is specific and not very generic. Long tail keywords are a good idea to narrow down your focus.
  • Make sure your keywords appear in the Headlines and the introduction of your content

Keyword density is the number of times your keyword appears per 100 words. Using too many keywords in your content is called keyword stuffing and is a bad idea. Search engines want quality results for their users and penalize any content that is stuffed with keywords just to rank higher. Keywords must flow naturally in your content. Remember, it is not the number of times a keyword appears but the quality of content that will help you rank higher.

  • Quality Links

Every link that leads to your page is a boost for your ranking. But is not just the quantity but also the quality of links that matters. Links from sites with good reputation and authority on content will earn you extra points. For example, featuring in a reputed site like Indiatimes or Hubspot will boost your page search results. You can find out the popular sites in your industry or a complimentary industry and build links there by featuring your content.

 

  • Consistent

Your content must be regular. Search engines also feed on fresh SEO content, which is why you must consistently update your site. Search Engine Journal reports that companies that blog have 434 percent more indexed pages than those that do not. More content means more indexed pages and the opportunity to rank for more keywords. However, be sure to maintain your quality in content. It is better to have one good blog a week than having ten that are poor in quality.

 

  • Meta description- understand keyword intent

Meta description is the snippet or summary that appears below the search result in Google. It helps search engine to understand what your page is about and also tells the readers about the topic of the content.

Drafting a good meta description that catches attention is key to getting clicks amongst all the search results. Keep the following points in mind to draft a meta description that ranks well:

  • Understand the keyword intent behind the keyword. It is not necessary to have the keyword in your meta description but you must understand what the customers is actually looking for and include that solution in your meta description.
  • Keep your meta description between 150 to 160 characters
  • Include call to action to encourage users to click the link
  • Meta description of 113 characters is optimal for mobile screen

 

These are some simple tips to optimize your website content for SEO. There are a lot more tips and techniques we would be sharing in our coming blogs.

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25 Apr 2017

How Small Businesses Benefit From Social Media Marketing

The reason why social media marketing is the favourite marketing tool of small businesses is mainly because it is affordable and is the best way to directly connect to the audience. Also, the fact that majority of the people around the world are present in social media makes it easy for you to find your potential customers.

According to a recent survey, 73% of small businesses use social media platforms for marketing.  Are you one of them? If not, it’s time you start social media marketing for your business to grow.

Social media marketing provides the following benefits to small businesses:

Social media content reaches a larger audience

Social media platforms allow distribution of content to a large audience. All you have to do is to ensure that the content is relevant and catchy, and encourage the audience to share it. This helps to widen your audience and improve your sales. However, asking the audience to share the content doesn’t mean that you must sound desperate or salesy.

It helps to strengthen the brand’s identity

Social media platforms help the businesses to reveal more about their brand through the videos and images they post. Remember, how your social media page looks is very important. The audience just takes a minute or two to decide whether to like your brand or not. Ensure that your page reflects your brand so that people recognize your brand every time they see a post of yours in the feed.

Customer feedback helps you to improve

Even if websites have space for feedback, customers do not bother to use it mainly due to lack of response from the organization. However, if you are active in social media, you get instant responses, reviews and feedbacks from the customers and you too will find it easy to reply to them. This helps you to know about what more the customers expect from you and try to meet their needs.

It helps to build customer relationships

Social media isn’t just about distributing your content to the audience. It’s also about whom you meet online, providing them with information about your brand and answering their queries.  Consistently engage with them and there you have a loyal customer base who will promote your brand without you having to tell them.

It helps to improve search engine rankings and web traffic

Post relevant and in demand content in your social media pages that includes link to your business website. This compels the audience to visit the site thus improving the web traffic and search engine rankings.

It helps to keep track of opponent’s activity

While you keep enhancing your activities to grab attention, it’s also important to simultaneously keep an eye on your competitor’s activities. With social media, it’s easy because all you have to do is to visit your opponent’s social media page to see how well they are doing.

Remember, despite all the above mentioned benefits, social media works for you only if you choose the right social media platform for your business and have a great strategy to begin with.

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