The reason why social media marketing is the favourite marketing tool of small businesses is mainly because it is affordable and is the best way to directly connect to the audience. Also, the fact that majority of the people around the world are present in social media makes it easy for you to find your potential customers.
According to a recent survey, 73% of small businesses use social media platforms for marketing. Are you one of them? If not, it’s time you start social media marketing for your business to grow.
Social media marketing provides the following benefits to small businesses:
Social media content reaches a larger audience
Social media platforms allow distribution of content to a large audience. All you have to do is to ensure that the content is relevant and catchy, and encourage the audience to share it. This helps to widen your audience and improve your sales. However, asking the audience to share the content doesn’t mean that you must sound desperate or salesy.
It helps to strengthen the brand’s identity
Social media platforms help the businesses to reveal more about their brand through the videos and images they post. Remember, how your social media page looks is very important. The audience just takes a minute or two to decide whether to like your brand or not. Ensure that your page reflects your brand so that people recognize your brand every time they see a post of yours in the feed.
Customer feedback helps you to improve
Even if websites have space for feedback, customers do not bother to use it mainly due to lack of response from the organization. However, if you are active in social media, you get instant responses, reviews and feedbacks from the customers and you too will find it easy to reply to them. This helps you to know about what more the customers expect from you and try to meet their needs.
It helps to build customer relationships
Social media isn’t just about distributing your content to the audience. It’s also about whom you meet online, providing them with information about your brand and answering their queries. Consistently engage with them and there you have a loyal customer base who will promote your brand without you having to tell them.
It helps to improve search engine rankings and web traffic
Post relevant and in demand content in your social media pages that includes link to your business website. This compels the audience to visit the site thus improving the web traffic and search engine rankings.
It helps to keep track of opponent’s activity
While you keep enhancing your activities to grab attention, it’s also important to simultaneously keep an eye on your competitor’s activities. With social media, it’s easy because all you have to do is to visit your opponent’s social media page to see how well they are doing.
Remember, despite all the above mentioned benefits, social media works for you only if you choose the right social media platform for your business and have a great strategy to begin with.