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WEB DESIGN AND DEVELOPMENT

How Long Does It Take To Create A Website?

The length of time it takes to create a fully functional website is based on several factors. Custom design work can take anywhere from 1 – 2 weeks, depending on the complexity of the design and the number of revisions you require. The development phase requires an additional 1 – 4 weeks, depending on the number of pages, and the functionality required. Of course, these are general guidelines, and we will make every effort to meet the timeframe you have in mind.

How Much Do You Charge For Web Site Design?

A fully customized, unique website design starts at R199 m/o. Pricing for other packagesare outlined separately on our pricing page to help you determine and control the amount of your investment. We also provide our clients with a detailed estimate before any work begins.

What Kind of Technology Do You Support?

We specialize in WordPress, PHP. XHTML, CSS and Flash, but are very experienced with JavaScript, DHTML, XML, and others. Although it’s unlikely, if there’s something we can’t do, we can reach out to our network of partners for additional services (at no additional cost to you).

Can I See My Website While It's In Progress?

Absolutely! In fact, we encourage it. We build your website on our development server, and provide you with a username and password so that you can log in and monitor the progress of your site. During this phase, we encourage your feedback if something isn’t quite the way you envisioned it or if you’ve changed your mind. Once your site is ready and you have provided your approval, we release it live on your server and submit your URL to the major search engines.

How Many Changes Can I Make To My Site Without Additional Cost?

We give as much latitude as we possibly can. After you’ve identified the general format and color schemes of your preferred design, we’ll complete up to 2 rounds of major revisions at no charge. All minor revisions are provided at no charge.

Are Any Other Services Included In Your Web Design And Development Costs?

Yes. Our web design and development service includes configuration of your email accounts, detailed monthly traffic reports and basic search engine optimization services. Basic SEO includes submission of your site to the major search engines, and the setup of your primary metatag information (Page Title, Description and Keywords). Additionally, your site is built from the ground up with search engine friendly technologies and methods.

When Is Payment Required For Your Web Site Design And Development Services?

For all projects, 50% of the estimated fee must be provided prior to beginning work, with the remaining payment due upon completion of the project.

E COMMERCE

What Is Involved In Setting Up An ECommerce Website?

First, of course, you’ll need a site design and the usual functional elements of a website, such as a contact form. For standard eCommerce functionality, you will need several additional components: an SSL (Secure Socket Layer) certificate, a merchant account, a payment gateway, a back-end database for processing orders and storing customer information, and a shopping cart solution. Scribbled Innovations can help you with all of these items.

I'm Only Selling A Few Products. Can You Set Me Up With PayPal?

Yes. If you only have a handful of products, you can use PayPal for payment processing. However, you should understand that your customers will be directed to PayPal’s site while placing their order. Also, as your sales grow, it will become more economical to switch to a standard merchant plan.

Is An SSL For A Domain Name Also Valid For Its Sub-Domains?

No, unless you get a wildcard certificate, the SSL certificate is only valid for the exact domain or sub-domain that you registered it for. If you require an SSL for a sub-domain, keep in mind that the sub-domain has to be on a dedicated IP address.

WEB HOSTING

What Is Shared Hosting?

In a shared hosting environment, multiple web sites are served through a single server. Shared hosting is the most common method of hosting sites for small-to-medium size users with light to moderate Web traffic.

What Is Bandwidth?

Bandwidth is the amount of data that can be transmitted at a given moment to a server. The higher your bandwidth, the larger amount of traffic your site can handle at one time.

Is Unlimited Bandwidth Possible?

No. Offering unlimited bandwidth or disk space is simply not possible as all hardware has limitations.

Email Marketing

Is email marketing still effective?

Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience.

Isn’t social media marketing taking the place of email marketing?

Actually, statistics show that email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. Social media marketing is wildly popular, and becoming even more so every day, but it is definitely not taking the place of social media marketing any time soon. On Facebook, for example, each post only reaches a small portion of your users. If you have users opted into your email list, however, everyone on that list will receive that message.

Can I buy a list when I’m just starting out with email marketing?

It can be tempting, but you’ve got to resist that temptation. The only way to get an email subscriber list that will be beneficial to your company is to grow it organically. First of all, many email service providers won’t even allow you to use purchased lists. And secondly, the email addresses found on lists like those are not high-quality leads, to say the least. They will not contain people truly interested in your products or services, since these people didn’t opt-in to your specific email list, so they’ll also be much more likely to mark your emails as spam.

How should I grow my subscriber list?

The best way to grow an email subscriber list is to offer your audience an incentive in exchange for signing up to receive your emails. You can put this offer on your site, on your social media pages, on landing pages you create to get people excited – just get the word out, and your leads will automatically qualify themselves by opting in.

What makes a good incentive?

Any kind of content that will be seen as valuable by your particular audience. It can be an eBook, a white paper, a video, a webinar, even a coupon – anything that is attractive enough to potential customers that they are willing to give up their email address in order to get it.

SEARCH ENGINE OPTIMIZATION

How Important Is It To Optimize My Web Site For Search Engines?

If you want to use your website to grow your business, then it is advisable to ensure your site is properly optimized. More than 80% of all Internet users use search to find what they need online. Why hide from potential customers?

Will I Have To Redo My Entire Website To Make It Search Engine Optimized?

There are many levels of search engine optimization, and much will depend on how your site was originally built. Changing the site’s architecture is usually the most involved alteration. However, there are many other items within your site that can be modified more easily and quickly.

When Will I Start Seeing Results Of SEO?

The timeframe varies from a few days to many weeks, depending on when your site is re-indexed.

What Are Search Engine Spiders?

Search engine spiders (also called “crawlers” or “bots”) are programs that browse the Internet for web pages. They index and rank each page they find, based on subject matter and a number of other factors. The spiders work on unique algorithms programmed by software engineers for the various engines.

What Is PageRank?

PageRank is a term used by Google that reflects their system for ranking pages on the basis of their importance and relevance to certain keywords. If PageRank likes your page and finds it useful according to its parameters you will receive a high ranking on the search result page.

What Is Black Hat SEO?

Many website use “black hat” techniques in an attempt to trick the search engines for better results. These techniques include page cloaking, link farms, duplicate content, keyword spamming and many others. These methods may work temporarily, but search engines are getting more sophisticated. Eventually, your site will be penalized or banned altogether.

Are Keywords In Domain Names Important?

Yes, keywords in a domain name are taken into consideration by the search engines. We don’t know exactly how much of a factor this is in determining search rank, but we know that keywords in a domain name are not weighed nearly as heavily as the keywords in your title tags and page content.

Does The Length Of A Domain Name Have Any Effect On SEO?

No, it doesn’t.

Is It Wise To Use Hyphens In Domain Names?

Hyphens may help search engines more easily parse long domain names for keywords, but it’s better to just shorten your potential domain name before opting for hyphens. The difference that hyphens make in the search engines is minimal at best. Most engines will still parse the keywords in the domain name regardless of the presence of hyphens.

SOCIAL MEDIA MARKETING

Can social media marketing really help my business?

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

What are the benefits of social media marketing for my company?

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.

How should companies measure their social media marketing success?

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.

How much does social media marketing cost? What’s the ROI?

One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.

Which social media platforms should my business have a presence on?

There is no set answer to this question, because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.

Does my company really need a blog for social media marketing?

Yes! A blog is one of those non-negotiables. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert, and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing. One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either.

How long does it take before I’ll start seeing results from social media marketing?

With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.

What are some common social media marketing mistakes business make?

One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.

What are some general tips for social media success?

Post consistently. Let your passion and personality shine through. Engage in conversations. Answer questions. Encourage audience engagement. Provide valuable content freely, without getting salesy. And be creative.

© 2016 Scribbled Innovations. All rights reserved.

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